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What’s In It For Me?
Upon receiving your mail piece, the first question that any prospect will ask is, What’s in it for me? Or, more explicitly, Why should I bother to: Open your envelope or read your mail piece? Seriously...
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Direct Mail – Alive & Kicking
There is no denying that we live in a digital world. Computers, iPads, smart phones, gaming systems and more offer us a variety of ways to connect via the internet. Yet even with all of these digital...
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Fund Raising Facts!
During the past year, studies by two separate research firms* showed that direct mail by far outperformed other fund raising methods. The studies reported the following facts: Three quarters of all new...
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Incentives 101
Ever since the inception of direct mail marketing, mailers have been using incentives as a way to increase their response rate. The use of incentives (like freebies, give aways, or promotional items)...
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Getting Noticed
Every January, all types of businesses spend millions of dollars on getting noticed. I am of course referring to the advertising dollars that are spent on 30 second commercials aired during the Super...
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Making a Connection
Every direct mail letter should strive to make a connection between the letter writer and the recipient. Response rates can be dramatically increased by forming a common bond between the writer and the...
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4 Ways to Increase Your Open Rate!
Even the most attractive of direct mail offers cannot generate sales unless people open up your envelope. With that in mind, listed below are some helpful tips to increase the open rate of your direct...
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What Can a Limited Time Offer Do for Your Marketing?
Many retailers live and die by the amount of spending that occurs during the holiday season between Thanksgiving and Christmas. During this past holiday season, many sales where driven by“Limited Time...
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Improving Your Headline!
In life, you only get one chance to make a first impression. In marketing, your headline is the first impression that your mail piece makes on the recipient. If that headline doesn’t capture their...
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5 Things Online Marketing Companies Won’t Tell You
Businesses Prefer Direct Mail 52.7% of the annual national marketing budget is spent on direct mail.* What this means is that even though social media has become common place in our lives, businesses...
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